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Gela BocaCASE COLAB

250 stores standardized, with creative in real time.

The franchisee talks to Dri, the network's AI, and walks away with the creative ready — on brand. The marketing team defines the concept, the AI scales production.

250
stores in the network
Real time
creative ready in the chat
100%
on brand
1 concept
→ automatic scale
THE CHALLENGE

Standardize the brand across 250 franchises without holding anyone back.

The network's biggest pain was standardization: with 250 stores, ensuring every piece of material came out with the right identity — without becoming a bottleneck at central marketing — was nearly impossible.

Each franchisee wanted autonomy to create, but unchecked autonomy breaks the brand.

THE SOLUTION · COLAB

The franchisee talks to Dri and the AI scales the concept.

Real-time creative

The franchisee chats with Dri and receives the creative ready — instantly, on brand.

Concept on the team, scale on the AI

Central marketing defines the campaign concept; the AI reproduces and scales it to every store.

Standard guaranteed

Every piece comes out in the brand's identity, no matter who requested it.

THE RESULT

Standardization with autonomy — and the creative team focused on what matters.

250 stores standardized, with the franchisee creating on their own in real time.
The team uses its creativity to think through the concept; the AI handles production at scale.
Zero bottleneck at central marketing to handle store requests.

Want Colab in your network?

Tell us the size of your network and our sales team will design the model with you.

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