100+ stores with geo-targeted paid traffic on autopilot.

When the ERP changes a price, a creative is generated and a Meta campaign goes live on its own — neighborhood by neighborhood, to fight local competition.

Fighting geo-targeted competition, store by store.

In a pet retail market squeezed by neighborhood competition, each store needs to advertise its offers, in its region — and react fast to price changes.

Doing this by hand across more than 100 stores (creating the creative, building the campaign, targeting by region) was unfeasible for the team.

The price changes in the ERP and the ad creates itself.

Paid traffic running on its own across 100+ stores.