With the Colab model, Rede Smart gave its members full autonomy without losing brand consistency — and freed central marketing from the request bottleneck.
In a chain this size, every member wants to promote their own offers, in their own region, on their own time. But too much freedom breaks brand consistency — and too much centralization creates a queue.
The central marketing team couldn't absorb every store's specific design requests. The bottleneck was right in the middle: the chain couldn't scale, and the member had no autonomy.
Every design comes out on brand, no matter who creates it. The chain's identity stays protected in every store.
Each store creates as many designs as it wants, whenever it wants — without depending on the central team and without a queue.
Fully integrated with the Cresce Vendas CRM: the designs show up ready to use — the member doesn't even have to click anymore.
Tell us the size of your chain and our sales team will design the model with you.
The marketing department your company always dreamed of having.